OUR LIFESTYLE HOTEL BRANDS
Each is distinctive, cool and unique in its own way.
Whatever the destination or your wishes may be, we empower you with the freedom to choose the brand that best matches your business needs.
LUXURY BY DESIGN
CROSS embodies a refined and unequivocal persona that is embraced by all elements of the property: Design, Service and Location. A truly unforgettable holiday experience.
STAY. CHILL. ENJOY.
CROSS VIBE is a lifestyle brand – an extension of CROSS’s subtle luxury while differentiating itself to be more youthful, trendy and design-focused.
ESCAPE EVERYDAY LIFE
For those looking to escape the hectic routines of modern life, AWAY offers the ultimate retreat - a sanctuary to relax and unwind while inspiring vacationers to get the most out of their holiday.
A BRIGHTER WAY TO STAY
LUMEN is the bright choice – a smart way to stay with localized, affordable and personalized services for every unique traveler. Our memorable stays start as soon as the guest arrives and extends far beyond the guests’ departure.
CROSS COLLECTION ensures that you stay on top of the competitive market with unique, boutique and independent hotels – carefully curated for their distinctive character and personality.
TRAVEL SUSTAINABLY
Ideal for responsibly minded travelers seeking a comfortable yet remote & wholesome experience while learning local customs.
